EMILY

DE MORAES

Social Media Manager and Strategist

ABOUT EMILY

Emily de Moraes [“dee more-ICE”] is an Austin-based social media marketer with expertise in strategy development, content creation, copywriting, and analytics. She has spent the past 8 years representing brands on social in a wide variety of industries, leveraging brand awareness with culturally relevant trends, original content, and strategic influencer partnerships.

Work Samples

Short Form Video

DentalMonitoring’s Customer Success department requested a video to introduce the team members, for customers to put a face to the name. I came up with a 90’s sitcom-style video, filmed, and edited.

Graphics

This was a mini April Fool’s campaign. We tricked our Instagram followers into thinking we were selling entire farms - the call to action was an April Fool’s landing page with a discount code.

View this post on Instagram

A post shared by DentalMonitoring (@dentalmonitoring_northamerica)

During a Covid resurgence in 2022, I ran a campaign to bring awareness to our remote-monitoring services. To express appreciation for healthcare workers, I invited followers to tag an orthodontic practice to receive lunch delivered. I tracked and coordinated with local sales reps to execute.

View this post on Instagram

A post shared by MilkRun (@localmilkrun)

With the goal of gaining new followers, I created a multi-brand giveaway on Instagram. I reached out to Austin-based vendors with similar customer demographics and executed this follower campaign which resulted in 15% follower growth.

Some of the most popular content on MilkRun’s social media were educational pieces about the produce in each box. As an evolution from static post or still graphics in stories, I planned, filmed, and edited Instagram Reels to highlight a particular item that week and suggested uses.

A simple Valentine’s Day post made in Canva, using the company’s logo as if they were printed on the candy hearts. This was the most engaged-with post in a 6-month period.

Campaigns

Testimonials are the most requested marketing materials in B2B orthodontic sales. In addition to existing highly produced and edited videos, I reached out to an office to film and share testimonials that I could turn into an informal Instagram Reel.

To promote a clinical case study on social media, I used elements from the study itself to create a social post, with a CTA to download the paper.