EMILY

DE MORAES

Fractional Marketing Director & Full-Stack Marketer

Freelance marketing support across brand strategy, content, email, paid media, team leadership, and more.

ABOUT EMILY

With 10+ years of experience in organic social media, I’m a freelance marketer and marketing leader partnering with B2C and B2B brands to help them grow. I blend creative thinking with strategic direction across content, brand, email, paid ads, and team leadership. Based in Austin, Texas I also dabble in woodworking, gardening, candle painting, and chasing after my two young sons.

Work Samples

Short Form Video

I created a short-form video series aimed at driving traffic and conversions - this one became the company’s top-performing ad.

Graphics

To add personality to our social media testimonial content, I curated funny customer reviews and paired them with clean, on-brand graphics. This one features a photo I shot myself to keep the post feeling fresh and authentic.

View this post on Instagram

A post shared by DentalMonitoring (@dentalmonitoring_northamerica)

During a 2022 COVID resurgence, I launched a campaign to promote our remote-monitoring services and thank healthcare workers. Followers tagged orthodontic practices for a lunch delivery, which I coordinated with local sales reps.

View this post on Instagram

A post shared by MilkRun (@localmilkrun)

To grow our audience, I organized a multi-brand Instagram giveaway by partnering with Austin-based vendors who shared a similar customer base. The campaign drove a 15% increase in followers and strengthened local brand visibility

I filmed and edited this stop-motion video as part of a giveaway campaign to grow our Instagram following - and had a lot of fun bringing it to life.

Announcing press wins can be tricky to design in a way that feels both branded and celebratory. For this Instagram post, I combined the Forbes logo with founder photos and an on-brand background to create a clean, elevated announcement graphic.

Campaigns

Testimonials are the most requested marketing materials in B2B orthodontic sales. In addition to existing highly produced and edited videos, I reached out to an office to film and share testimonials that I could turn into an informal Instagram Reel.

I designed this one-pager to be included in every first order for our B2B customers. It was created to educate, reinforce the product’s value, and encourage quick implementation and long-term buy-in.