EXPERIENCE
DentalMonitoring, Austin, TX - Global Social Media and Communications Manager, March 2022 - March 2024
Created and executed global social media strategies for an AI-powered healthcare company
Managed and scheduled social media content in Sprout Social for Instagram, Facebook, LinkedIn, TikTok, that led to 30% overall follower growth
Created organic B2B and B2C content using Canva, UGC, and in-app video editors and CapCut
Wrote press releases and issued to North American trade publications to generate positive media coverage, resulting in over 2M impressions
Researched and oversaw the submission process for company awards, winning an average 2 awards per quarter
Crafted a global social media training document for all marketing managers, with basic education, tips, and guidelines to keep their region’s social channels on brand
Initiated and executed miscellaneous projects and campaigns, including the development of a customer-facing Digital Marketing Guide and the execution of a multi-channel North American marketing campaign targeting net-new customers
DentalMonitoring, Austin, TX - Community Manager, October 2021 - March - 2022
Formulated and executed B2B social media strategies, in which I increased engagement across all channels by 113%
Acted as the face and voice of the brand on social media, interacting with current and prospective customers
Created and delivered periodic internal training sessions for the sales team about their social media usage relating to the company
MilkRun, Austin, TX - Social Media Manager, December 2020 - October 2021
Managed daily social media activities in Sprout Social for farm-to-home food delivery service
Created company’s B2C social media strategy, leveraging KPIs, analyzing past performance data and industry best practices
Created original graphics and video content using Canva and Instagram Reels
Curated thought leadership pieces to post on social media, primarily LinkedIn and Twitter
Spearheaded successful social campaigns, such as a multi-partner giveaway that grew Instagram following 15% in two weeks
Served as Interim Email Marketing Manager, writing, designing and scheduling weekly emails to over 6k subscribers
Dosh, Austin, TX - Social Media and Influencer Marketing Manager, June 2018 - August 2019
Managed daily interactions across social media channels for a fintech startup
Created social media content with consistent content and tone for Facebook, Twitter, Instagram and LinkedIn
Researched, onboarded and managed 10 social media influencers hired for both short- and long-term campaigns resulting in a 10% increase in daily active users
SoCu, Dallas, TX - Community and Influencer Marketing Manager, November 2016 - June 2018
Researched and interviewed US social media influencers for a white paper written by SoCu, a boutique marketing agency
Vetted, onboarded and managed C-list celebrity influencers for multiple clients
Acted as primary Social Media Community Manager for fintech startup across Facebook, Twitter, Instagram and LinkedIn
EDUCATION
Lawrence University, Appleton, WI- B.A., 2005 - 2009
Spanish Language & Literature; Anthropology
SKILLS
Social Media Management ● Content Creation ● Social Media Copywriting ● Meta ● Paid Social Media ● Canva ● CapCut ● Sprout Social ● AirTable ● Klaviyo ● Google Analytics ● Wordpress ● Slack ● Proficiency in Spanish and Brazilian Portuguese