EXPERIENCE

DentalMonitoring, Austin, TX - Global Social Media and Communications Manager, March 2022 - March 2024

  • Created and executed global social media strategies for an AI-powered healthcare company

  • Managed and scheduled social media content in Sprout Social for Instagram, Facebook, LinkedIn, TikTok, that led to 30% overall follower growth

  • Created organic B2B and B2C content using Canva, UGC, and in-app video editors and CapCut

  • Wrote press releases and issued to North American trade publications to generate positive media coverage, resulting in over 2M impressions

  • Researched and oversaw the submission process for company awards, winning an average 2 awards per quarter

  • Crafted a global social media training document for all marketing managers, with basic education, tips, and guidelines to keep their region’s social channels on brand

  • Initiated and executed miscellaneous projects and campaigns, including the development of a customer-facing Digital Marketing Guide and the execution of a multi-channel North American marketing campaign targeting net-new customers

DentalMonitoring, Austin, TX - Community Manager, October 2021 - March - 2022

  • Formulated  and executed B2B social media strategies, in which I increased engagement across all channels by 113%

  • Acted as the face and voice of the brand on social media,  interacting with current and prospective customers

  • Created and delivered periodic internal training sessions for the sales team about their social media usage relating to the company

MilkRun, Austin, TX - Social Media Manager, December 2020 - October 2021

  • Managed daily social media activities in Sprout Social for farm-to-home food delivery service

  • Created company’s B2C social media strategy, leveraging KPIs, analyzing past performance data and industry best practices

  • Created original graphics and video content using Canva and Instagram Reels

  • Curated thought leadership pieces to post on social media, primarily LinkedIn and Twitter

  • Spearheaded successful social campaigns, such as a multi-partner giveaway that grew Instagram following 15% in two weeks

  • Served as Interim Email Marketing Manager, writing, designing and scheduling weekly emails to over 6k subscribers

Dosh, Austin, TX - Social Media and Influencer Marketing Manager, June 2018 - August 2019

  • Managed daily interactions across social media channels for a fintech startup

  • Created social media content with consistent content and tone for Facebook, Twitter, Instagram and LinkedIn

  • Researched, onboarded and managed 10 social media influencers hired for both short- and long-term campaigns resulting in a 10%  increase in daily active users

SoCu, Dallas, TX - Community and Influencer Marketing Manager, November 2016 - June 2018

  • Researched and interviewed US social media  influencers for a white paper written by SoCu, a boutique marketing agency

  • Vetted, onboarded and managed C-list celebrity  influencers for multiple clients

  • Acted as primary Social Media Community Manager for fintech startup across Facebook, Twitter, Instagram and LinkedIn

EDUCATION

Lawrence University, Appleton, WI- B.A., 2005 - 2009

Spanish Language & Literature; Anthropology

SKILLS

Social Media Management ● Content Creation ● Social Media Copywriting ● Meta ● Paid Social Media ● Canva ● CapCut ●  Sprout Social ● AirTable ● Klaviyo ● Google Analytics ● Wordpress ● Slack ● Proficiency in Spanish and Brazilian Portuguese